29% of marketers say they use experiential marketing in their roles, and of those who use it, 51% say it is the second most effective trend they leverage. O. Custom Development Services. To be effective, your content marketing should include: Customer TestimonialsBecause it can get so complex to keep track of individual prospects and customers, along with the various available marketing efforts, the entire process can be easily automated using software platforms like the one available through Experiture. Some more awesome examples of experiential marketing campaigns. Fully integrated email marketing; Best-In-Class email creation tools; Outstanding deliverability & throughput with 24x7 monitoringExperiture Marketing Services & Solutions. Pada promosi experiential akan menjadi lebih efektif yang dapat membekas di hati dan pikiran konsumen. Experiture Experiture. 1. Experiture includes a suite of easy-to-use visual tools, and is also packed with. Activate your real-world brand experience visions to delight and engage people in New York City, Los Angeles, Chicago, Miami, Boston, San Francisco, and dozens of other cities. 7. The rise of hybrid events. It’s time for a solution that makes direct mail smarter and more effective with a true omnichannel approach that is proven to increase lead engagement and conversion. 5. This type of marketing makes use of participatory and hands-on strategies to create immersive and memorable experiences. Experiential marketing typically happens in a physical setting, but with the acceleration of hybrid and virtual experiences, marketers began incorporating online elements into their experiential marketing strategies. . Event Marketing. Hamilton. 2024 ADVISORY BOARD. Experiture lets you create, manage, and optimize personalized landing pages and sites for both stand-alone and omnichannel campaigns – enabling you to close the loop on your marketing campaigns. An experiential marketing event is a high-touch, low-tech event. Customer Experience Marketing (CXM) is how an organization takes charge of its customer interactions over the course the relationship with that customer. Welcome All-In-One Casino Marketing Platform Unify all of your marketing campaigns into a single, easy-to-manage Omni-Channel platform — and increase player engagement. ) Easy Apply. Personalized Landing Pages. This marketing approach is also usually part of a current event or maybe the event itself. by Dominique Daly. Using virtual reality headsets, attendees were given a total sensory. As previously touched upon, Virtual reality (VR) is a great example of experiential marketing earlier, so let’s dig a little deeper. Experiential marketing is a modern marketing strategy that engages the target audience through branded experiences that are innovative and immersive. Subscribe to newsletters Subscribe: $29. Experiture Enables Success Across All Verticals. Whether from scratch or integrating existing technologies, we can help. Service Focus. Here are some ways in which Experiture helps marketers measure ROI from social media: 1. Types, Strategies & Campaigns. The benefits of experiential marketing include increased brand awareness, customer loyalty, engagement, and conversions. 0 Delivers Omni-channel Communications In a Robust, Secure and Scalable Environment. To educate users on its app features and brand partnerships, music streaming service Spotify created an in-person experience that engaged all five senses. 404-495-7700 702-718-8001. Often involving in-person interactions, this type of marketing technique immerses the audience in the brand experience, which brings the brand to life and helps it to connect with consumers. The result was the world’sfirst omnichannel. OBE is an award-winning experience-led marketing agency with offices in San Francisco, Los Angeles and New York City to serve our clients worldwide. Experiential marketing is a marketing technique that involves creating unique and memorable experiences to connect with your target audience. Experiture features a full suite of personalized cross-channel solutions and powerful. This experience should create a favorable inclination in the minds of the target audience toward the brand. Factory360 builds experiences that move people to laugh, to dream, to engage and to take action. Ensure you have enough resources to execute your experiential strategy before moving onto the planning stage . com. Experiential marketing is a form of branding that puts your brand on display. Experiture delivers powerful cross-channel reporting across all of your campaigns. Event Marketing Focus. 1. set of best-in-class features and core tools that. Personalized Landing Pages. It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn more about how to design the ultimate customer experience in a new phygital. The goal is to engage consumers in a way that leaves them with a positive impression and builds a relationship that lasts. Loyalty Marketing. What is Experiture? An enterprise-class customer experience marketing platform used to create and automate connected, cross-channel marketing. Use Experiture to improve your email marketing -- from simple blasts, to multi-step programs, to using email as part of a cross-channel customer experience. A common form of experiential marketing is creating themed installations. Once there, select Add a Lead Page, give your page a name and choose which editor (pre-existing template, WYSIWYG, advanced designer) you would like to use to. Learn how Financial Services marketing solutions built on the Experiture Customer Experience Marketing Platform can make your marketing pay dividendsExperiential marketing is a type of marketing that focuses on creating immersive experiences that allow consumers to interact with your product or service in meaningful (and hopefully memorable) ways. Custom Development Services. Here's an in-depth look at what six experts around the country are expecting to see in 2022. There’s nothing a great idea can’t do. Here is our list of 11 brilliantly executed digital experiential marketing campaigns from Australia: 1. Often called live or event marketing experiences, experiential marketing works by turning ads into. Engaging funhouse. During shutdowns through the COVID-19 pandemic, indoor dining wasn’t an option for many. As part of our efforts, we have engaged an Advisory Board of leading brand event marketers to help us curate an enhanced program and create an even better EMS. 3. As you would expect, they’ve received a number of awards during their 20+ years in business. Solutions that power your campaigns from end to end. Since 2010, the organization has served as a trusted partner to help bring campaigns and events to life. Experiture emerged from the collective expertise of marketing scientists and technology experts who set about tore-think the customer experience – and how users interact with marketing across channels. Personalized Landing Pages. This can be done through different event types, formats, or marketing campaigns, as long as the effort results in a specific consumer experience that builds a company’s notoriety. Call +1 (888) 950-0700 or schedule a demo on the day and time of your choice. Instead of old-fashioned marketing where people read an ad in a magazine or newspaper and hopefully took action, experiential marketing is about an experience. 9 experiential marketing examples. Experiture is an enterprise-class customer experience marketing platform that allows users to easily create, launch, measure, and optimize cross-channel messaging and online. Plus, you’ll have the power to create and measure personalized omni-channel programs across email, web, mobile, social, and more — all in one place. com. Experiture includes a suite of easy-to-use visual tools, and is also packed with. Experiential marketing: These agencies focus on having consumers interact with the brand in real-life, in-the-moment ways to result in a positive experience. Experiential Marketing Manager. Experiential marketing is a strategy that implies face-to-face communication with a target audience and involves people’s experience with a brand or its products. See how you can accelerate revenue with automotive marketing solutions built on Experiture's Customer Experience Marketing PlatformAccording to previous research “When technology works on a personal level, it creates an endearing bond with the users, when marketers tap into such a bond, the potential for customer value creation is enormous” (Kumar et al. Our scalable solutions are a great compliment to direct mail and/or marketing campaigns, and are proven to drive engagement and increase overall response. Brands were already beginning to incorporate augmented reality into their. This approach is usually a hands-on experience designed to encourage individuals to engage and participate in an event. com. Users. Advanced and innovative AI-powered marketing solutions can rapidly adapt to the changing needs. comPop-up Stores. With every project, our goal is to find new and compelling ways to bring brand stories to life in a way that engages the right…. Lead Nurturing. Typical PPC. Brands that leverage experiential marketing can build brand awareness, connect with their. Experiential marketing is a journey that allows the user to associate positive emotions with a given brand. All-In-One Reporting. Updated On: 30 October 2023 Experiential Marketing Service Market Report Overview. As a global, award-winning event marketing agency, we have a. Experiential marketing is about creating unforgettable experiences for consumers that they share with others. is an Integrated Marketing agency in Nairobi, which specializes in EXPERIENTIAL MARKETING in Kenya and CONSUMER RESEARCH. Give your nonprofit's the best chance at marketing success with Nonprofit Marketing Solutions built on the Experiture Customer Experience Marketing PlatformFounded: 2012. Pop-Up Restaurants In The Food Industry. Call us: Atlanta 404-495-7700 or Las Vegas 702-718-8001. The other keyword is “ event . In this area you’ll find all the tools you need for inbound marketing and lead generation. What is experiential marketing? Experiential marketing is a type of marketing strategy that engages customers through direct participation in immersive and memorable experiences, rather than simply promoting products or services through traditional marketing methods. 1. Want to know the impact of marketing automation? Don't know what you should expect from your investment? Here's a handy infographic that can help. Experiture has the sophisticated marketing capabilities and horsepower that Marketo/HubSpot offers, which a marketing manager expects, but it also has an intuitive user interface that is simple enough for a salesperson to use to generate targeted, more limited and individualized campaigns. Request a Free Sample to learn more about this report; The global experiential marketing service market size was USD 47. A Free Developer License of Experiture, including API and Web Services access keys and documentation. What is experiential marketing? Experiential marketing (sometimes referred to as engagement or event marketing) is marketing strategy which aims to provide audiences with unique, branded experiences. This strategy encourages customers to foster lasting relationships with brands with more opportunities to become involved. getty. T. The annual festival explores current events and ideas shaping the United States, all while showcasing stand-out stories published in The Atlantic. Email Marketing. Over the course of 24 hours, De La. Experiture’s Gaming Marketing Cloud empowers casino marketers to use a strategic approach that provides a unified experience across ALL customer touchpoints and channels to boost play and revenue. Price: Low prices, affordable to the average consumer, are the basis of IKEA’s pricing strategy. Founded: 2006. Omnichannel Marketing; Creative; Data; Printing & Mailing; Analytics & Attribution; Integrations; Free Demo Free Demo. About Experiture: Experiture is an all-in one customer engagement marketing platform that helps B2C and B2B marketers interact more effectively with target audiences. Experiture's easy-to-use campaign management tools and intuitive interface make it ease (and cost effective) for your team to stay organized across all marketing programs and. Experiential marketing, also called engagement marketing, is a marketing strategy of generating experiences for the customers by immersing them in real-world interaction with the brand and its offerings. We learn in grade school that humans have five senses: sight, smell, hearing, taste, and touch. Ana-Maria Urdea. At the foundation of IKEA’s marketing strategy are four P’s: price, product, place and promotion. Nike demonstrates why localization is the personalization of experiential marketing. Whether from scratch or integrating existing technologies, we can help. Marketing Services. Especially in the omnichannel sector, companies find themselves leaning on the digital side of their marketing efforts, with 72. Call +1 (888) 950-0700 or schedule a demo on the day and time of your choice. It is about making them happy because they live a unique and unforgettable experience through emotions and neuromarketing techniques. Our Omni-Channel Marketing Solutions Are Revolutionizing Player Loyalty In the Gaming Industry. Custom Development Services. New visitors will see something different from those who’ve visited before and considered whether to buy. On the 17th of July, 1955, in Anaheim, California, one man opened the gates to a place that was to. To move the field forward, this article develops a set of fundamental premises that reconcile contradictions in research on customer experience and provide integrative. Paid ads or PPC marketing agencies typically cost small-to-medium-sized businesses $9,000 to $20,000, which is based on a monthly minimum of $1,500 and a percentage of the total cost of ad spend (or around $3 per click. Augmented reality, or AR for short, is a form of experiential marketing that makes it possible for consumers to interact with products or services in a much more fun and personalized way. Experiture Marketing Services & Solutions. Brand activation is building awareness for a company by engaging directly with target audiences. Marketers from all industries use Experiture to power their marketing efforts and maximize engagement. The keyword here is “virtual,” as this type of marketing is done using technology and the internet of things (IoT). Learn More; DATA. Here’s what else to consider. . Lead Nurturing. The firm specializes in business consulting, marketing strategy, translation, corporate training, and more and has a small team. Spotify Everywhere. Jack Morton is an experiential marketing agency that uses the power of brand experience to excite and captivate audiences. Connect to kick off a project, explore career opportunities, send a media request, visit in-person, catalyze a brand movement, or just start anew. Antéblian, Filser, and Roederer 2013; Schmitt and Zarantonello 2013), this article pursues two concomitant. $42K - $60K (Glassdoor est. It requires seamless brand strategy, architecture, publicity, design, content. Experiential marketing is a marketing strategy that engages customers within a product or strongly engages them. Experiential marketing uses activities that any consumer can participate in to sell products. Plus, our unified reporting dashboard gives you visibility over total campaign performance, and real-time engagement metrics down to the individual level. 9. Services We Provide Way More Than Great Software Learn More . Overall, elevating your brand's profile. The Marketing Strategies that Made Starbucks a Global Phenomenon. According to the Freeman Global Brand Experience study, more than a third of CMOs said they plan to spend 21% to 50% of their budgets on brand experiences over the next several years. Using a marketing platform like Experiture allows you to keep your PPC budget in-line while boosting ROI through the same (or lower) total spend. Download our whitepaper to learn more about experiential pop-ups, experiential retail, and why it’s important to include in your marketing plans. The firm is headquartered in Mumbai, India. 2 - 9 employees. B2C purchases usually involve a single individual choosing to buy, while B2B often involves multiple people or committees weighing the decision to purchase over several weeks or months. This hyper-engaging experiential event puts an immersive spin on an already enticing brand. Automate mundane marketing tasks for donor relations. Types, Strategies & Campaigns. The Experiture customer experience marketing platform features CRM & data integrations that can create a seamless connection with virtually any data sourceMulti-sensory marketing. You will learn the fundamentals of key marketing theories, concepts, and principles as well as. “Experiential marketing is, in. Experiential marketing adalah cara yang hebat untuk melibatkan pelanggan saat ini dan calon pelanggan dan terhubung dengan mereka secara emosional. 8. 4 ★. In this book, Professor Batat combines theory. VEM broadly encompasses a wide range of marketing strategies focused on engaging directly with the customer in a way that builds a personal connection between them and your brand. Here’s what else to consider. At the 2016 SXSW Festival, Anheuser Busch created the Budweiser Beer Garage: a fully immersive experiential marketing campaign that celebrated all things Bud. Learn how Experiture player development modules helps acquire & retain high-value players by enabling hosts to send 1:1 messages to players via email & SMSGeorge P Johnson Experience Marketing. Loyalty Marketing. 5. Integrated Marketing | Experituremarketing in different ways and offer varying approaches, but we need a solid foundation for the whole concept and an understanding of the essence of experience marketing. Marketing tools like virtual reality (VR) and 360° video are steadily on the rise. Experiture's customer segmentation helps marketers find and engage meaningful customer groups with relevant messages using email, web, mobile, social & moreThese are campaigns that helped propel various shows and movies to the top position in OTT viewing. Outsmart the competition with best-in-class digital marketing services. LIFECYCLE MARKETING. You’ll notice the Inbound Marketing section within the main menu of your Experiture instance. 1376. Email Marketing. Experiential marketing is a growing trend which involves marketing a product or a service through custom memorable experiences that engage the customers and create emotional attachment to the product/service. From start-ups. Here are 10 creative examples of experiential marketing to inspire your own marketing efforts. Although the terms sound similar, they refer to two complementary marketing strategies that differ in the focus of their objectives as well as their approach to engagement, experience, and time. Oct 2021. The term Guerilla marketing was coined by Jay Conrad Levinson in his book Guerilla Advertising published in 1984. 5d. The idea behind experiential marketing is to build a closer bond between the consumer and the brand by immersing. Plus, our unified reporting dashboard gives you visibility over total campaign performance, and real-time engagement metrics down to the individual level. Internet users use adblockers to stop ads from online ad platforms. See how retailers of all types can get registers to ring with retail marketing solutions built on Experiture's Customer Experience Marketing PlatformExperiture Consulting Services gets to know your business, and through structured engagements can help you to meet your marketing and corporate goals. Experiential marketing is so critical because a main takeaway from our survey is that shoppers want you to take online shopping experiences to the next level. An Experiture-sponsored Search and Display campaign promoting your entry into our Partner Program. 2. At the time of choosing a sign shop, you should know that which quality work they have provided in the past. They can involve music, games, food and drinks, and a lively, fun-filled atmosphere for attendees, along with presentations, keynote sessions, and workshops, of course. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker in Seattle, Washington, and currently has more. In short, experiential marketing allows consumers to buy products or services from a brand to experience the brand. All-In-One Reporting. Consulting Services. Experiential marketing is known by a few different names in the marketing industry such as XM, engagement marketing, or ground marketing. Email Marketing | Experiture. (888) 950-0700 | info@experiture. Finally, the B2C market generally offers more opportunities to connect in person with customers—at shopping malls, on the street, in airports, etc. Understand your current customer experience. Subscribe to XO. We make those experiences impactful. Experiential marketing is a dynamic and immersive approach that goes beyond traditional advertising to engage consumers on a deeply personal level. 4. In marketing, the term designates a new sort of offer orchestrated by an organization or a brand to engage an individual in a personal way. Smartphones have opened another window of opportunity for marketers to leave a lasting impression on consumers. Email Marketing. Freeman is a leading global event agency offering a complete solution for exhibitors, corporate events and trade shows. Above all, consumers want to be connected and inspired right now. Obviously no stranger to innovative experiential event marketing, in 2019 Netflix took to the streets of Little Italy in Manhattan to transport their target audience back to the ‘70s and tease their original production The Irishman. Experiture enables financial services marketers to generate more leads and close more deals by delivering the right message to the right prospect on the right channel at the. Consulting Services. Millennials and Generation Z consumers are indeed now driving the growth of luxury sales globally. 80% of. Retailers in some countries are seeing the positive impact of experiential retail faster than others. The result was the world’sfirst omnichannel platform created for B2B and B2C marketers. We Enable Marketing Success. 99/year Now, we’re chatting with experiential marketing pros. Last Modified Date: September 15, 2023. Brands create emotional connections with people by immersing their audiences in a product or service. 29% of companies who run experiential campaigns report 10-1 returns on investment. 60-62), he presented strategic experiential modules (SEMs), which was based on Dewey’s analyses in 1925. For example, confusion arises when defining experience marketing, experiential marketing, and customer experience management that are sometimes used as synonyms. com. This course has been designed to introduce you to the fundamentals of marketing. There are two ways to create a landing page in Experiture. It requires seamless brand strategy, architecture, publicity, design, content. Experiential marketing strategy now ranks as one of the top five marketing strategies most brands and companies currently adopt. Take pop-up shops or Apple’s legendary keynote, for example. That’s why Experiture includes an integrated set of mobile wallet and location-based targeting tools that drive omnichannel response, improve the customer experience, and so much more. On November 9 th, 2023, students in Professor Mark Burgess’ course Market Assessment and Analysis for Business and Science were invited to step into the role of a. The Budweiser Beer Garage. An Experiture-sponsored Search and Display campaign promoting your entry into our Partner Program. Must apply and be accepted into one of two master of science programs in the Health Sciences. we create memorable moments that educate, inspire, and connect. 1. A Definition of Experiential Marketing. Loyalty Marketing | ExperitureFrom customizability to quick setup to portability and more, there are many benefits of bumper pull trailers for mobile marketing. 210 Richardson Street, Brooklyn, NY 11222 +1 (888) 950-0700 info@experiture. Personalized QR Codes. A fantastic example of creating an understanding of a brand that evolves with the user is Vans’s House of Vans campaign from 2019. Guerilla marketing is an unconventional strategy that uses the element of surprise and intrigue. Loyalty Marketing | ExperitureExperiential marketing invites people to engage in a hands-on interaction with a brand or a business. What is Experiture? An enterprise-class customer experience marketing platform used to create and automate connected, cross-channel marketing programs. Experiential marketing is all about using interactive elements to create experiences that people can feel. The company specializes in. Focus: Food + Beverage, Automotive, Healthcare, Telecommunications, Hospitality, Cannabis, Retail. Experiture delivers powerful cross. 4/12/23. To move the field forward, this article develops a set of fundamental premises that reconcile contradictions in research on customer experience and provide integrative. Brand Agency X. Experiential Marketing: 4 Es to Future-proof Your Strategy. com Request a DemoWith offices in New York, Los Angeles, Miami, and London, our global network and international expertise enable us to leverage local team members and subject matter experts who provide regional, on-the-ground intelligence and project management. Amplify – Best Experiential Marketing Agency for Funnel Criteria. Graphical Representation. 1. Brooklyn, NY 11222 +1 (888) 950-0700 (888) 950-0700 info@experiture. Omnichannel Marketing Leaders. Personalization Engine, WYSIWYG Page Builder, Template Gallery, Asset Management, Open Data Architecture, Campaign Management,. Top 10 Best Experiential Marketing Agencies. When you use infographics, you communicate complex topics in a way that is visually oriented and easy to understand. As you would expect, they’ve received a number of awards during their 20+ years in business. With over 450 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Evolve Activation – Best Experiential Marketing Agency for Budget. +1 (888) 950-0700. Lead Generation. White Castle decided to shake things up, launching a genius experiential marketing campaign that they dubbed “Slider Lover’s Point. With Experiture's automated email marketing, streams of messaging can be set to run throughout the customer lifecycle -- with no help from IT. On top of that, the availability of add-free. Experiture features a fully integrated suite of SMS and mobile marketing tools that allow users to respond quickly and easily via their mobile device. A solid budget is a critical factor in running an experiential marketing campaign. We develop strategies that maximize your organization’s effectiveness. Award Winning,All-In-One, And SimplyBetter Than The Rest. Experiture offers an all-in one customer engagement marketing platform that helps both B2C and B2B marketers develop personalization programs that generate more leads and interact more effectively with target audiences. Give your nonprofit's the best chance at marketing success with Nonprofit Marketing Solutions built on the Experiture Customer Experience Marketing Platform2,029 Experiential marketing jobs in United States. Services We Provide Way More Than Great Software Learn More . 1. When brands immerse individual customers or groups of customers in a branded experience, the results are mind-blowing. Created and managed budgets for events ranging from $10,000 to $500,000, resulting in an average cost savings of 15%. Experiential marketing appears has an understanding of an integrated thinking of traditional marketing [14, 41], focused on consumption as a holistic experience . Marketers must commit to experiential marketing to this end. The result was the world’sfirst omnichannel platform created. An example of effective experiential marketing within the food industry is the creation of a pop-up restaurant. Experiential marketing berdasarkan penciptaan interaksi yang kuat memungkinkan merek untuk melibatkan. Last year, we covered pop-ups like Hulu’s Only Murders in the Building experience, Oreo’s takeover of the last remaining Blockbuster, and the Empire State. Experiture’s custom development services can help you capture technical integration opportunities -- and maximize Experiture’s impact on your bottom lineExperiture Marketing Services & Solutions. . Guerrilla marketing. This experiential marketing type is best for businesses seeking to improve personal engagement and brand. Image source: Spotify—For The Record. We create authentic, experiential marketing programs. · 4 min read. While experiential marketing includes everything from street teams to pop-up events to mobile tours to to trade shows to music festivals (and beyond), it means more than just events. 210 Richardson Street, Brooklyn, NY 11222 +1 (888) 950-0700 [email protected] Projects. Experiential marketing is a dynamic and immersive approach that goes beyond traditional advertising to engage consumers on a deeply personal level. (888) 950-0700 | info@experiture. Outsmart the competition with best-in-class digital marketing services. Throughout the years, Red Bull. Retargeting & Lead NurturingWe have been named one of the most innovative and agile experiential marketing firms on the planet. For experiential agencies, 2022 provided some sense of normalcy after the pandemic turned the events and activations industry on its head. At Experiture, we love our users – and offer free, unlimited Training and Support so that our customers get the most from our software and services. I. Experiture’s 6. Experiture’s flexible yet friendly email marketing tools make it a snap to create, deploy, and optimize email campaigns. (2) 5. Merrimack College, Athletics 4. White Castle’s Slider Lover’s Point. Brooklyn, NY 11222 +1 (888) 950-0700 (888) 950-0700 info@experiture. Founded in 1995, Pro Motion is one of the oldest independent experiential marketing companies. 1. We develop strategies that maximize your organization’s effectiveness. 9. Incorporate live shopping, AR, and VR. Log In. They bring brochures, swag, and helpful representatives in an attempt to capture attention, but they. Here are 10 creative examples of experiential marketing to inspire your own marketing efforts. Brooklyn-based omni-channel marketing technologyExperiture's marketing platform has editions for both B2B and B2C marketers to create, deploy, measure and optimize multichannel marketing programs at scale Log In (888) 950-0700 | info@yourdomain. Learn how you can increase relevancy scores and lower cost-per-click over time when you use Experiture to create and host landing pages for PPC marketing. Isolate and view the performance of individual marketing channels within Experiture’s intuitive reporting and analytics interface. Experiential marketing example #5: The Atlantic Festival. Marketing departments for companies are constantly looking for new ways to network with their current audience and generate overall brand awareness. Experiture Enables Success Across All Verticals. Use online and social media channels: Marketers should try to find out ways for optimizing online engagement via social media and other channels. But the impact of your event doesn’t need to stop with your attendees. Six Ways B2B Marketers Can Harness the Power of Experiential Marketing. Contoh Experiential Marketing. Innovative marketers create experiences to appeal those senses, and. Event Marketing. What they do: Aiden Marketing is a digital marketing and consulting agency that focuses on customer-centric design and data-driven decision making. We Enable Marketing Success. According to a study in. for marketers and CEOs alike. Experiential marketing has become increasingly popular method to divert from the messaging common with traditional advertising and reach customers in new ways. Experiential marketing is an approach that many top brands have adopted.